Consistency is relatively easy to maintain during week days. Each day's schedule is the same, and many spend their regular breaks using social media. When the weekend comes around, however, schedules are rarely followed.
If you tend (or want) to avoid social media on the weekends, follow these tips:
- Spend Friday scheduling a few posts over the weekend. You can use your social network's scheduling feature, or you can use services like Hootsuite or Sprout Social. Make sure to schedule these posts when the majority of your users will see it. In other words, don't post anything early in the morning. No one is up by then, and if they are, they're probably not on Facebook.
- Setup notifications on your phone whenever you receive a comment or a mention. It's important to respond to this in a timely fashion. Avoid starting a conversation you won't have time to finish.
- Focus on posting instead of browsing. It only takes seconds to post a quick update or thought. It's the browsing that really takes up time.
If you love to use social media on the weekends, follow these tips:
- Brainstorm posts for the following week. You can even schedule a few posts if you know you'll be busy.
- Avoid mindless browsing. If you're using social media, you might as well use it wisely. Interact if it sparks your interest. Post something that's on your mind. Don't waste a second of your time.
- Consider taking a break. If you use social media for pleasure too often, you may burn out, and the work you used to enjoy will become monotonous. Plus, you may find that a break will inspire your next posting idea. It's a win-win.
Do you have any tips to maintain constant activity, especially on the weekend? Comment below—we'd love to share it.
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—Kirk Cunningham, principal consultant at Cunning Relations
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